Cincinnati’s Rap Artist “Street Lotto”
From funk lords like Bootsy Collins to hard-nosed sports figures like Pete Rose, Cincinnati has birthed some of the most remembered names in American culture. Do not be surprised when you see ‘Nati-bred rapper Street Lotto name added to the city’s impressive lineage.
Reared in the city’s Avondale (A-1) section, Street Lotto grew up surrounded by Hip-Hop and self-expression both directly and indirectly. Without a successful local rap musician to look to, Street Lotto was instantly inspired by nationally recognized artist, such as Snoop Dogg, Scarface, Jay Z, Biggie Smalls, Nas, 50 Cent and Eminem. In hindsight, Lotto now credits his father as a major influence. Since his father’s passing, Lotto started collecting his father’s journals and self-composed poetry. “My father was a lover of books and poetry. He kept a journal since he was a teenager. He was a definite influence in my rap career,” expresses Lotto.
Recognizing that there was little to no musical opportunities in Cincinnati, Lotto relocated to Atlanta Georgia and immediately started networking, grinding and making connections that would to lead to working with the rap’s world elite. In addition, Lotto had an invitation to travel to Los Angeles to work with Dogg Pound’s Daz Dillinger. As a result of his experiences in Cincinnati, Atlanta and Los Angeles, Street Lotto has developed a style that reminds you of both the struggles and victories in life.
Lotto is rhyming about enjoying the rewards of his hard work on the Dee Jay Dana produced cut “Grown Man.” Also, he displaying his unique swagger on the street heater “Dogg Headz”, which features West Coast veteran Dogg Pound member Daz Dillinger. “Dogg Headz was featured on Street Lotto’s 2010 debut LP, “Game & Fortune.” His debut album received rave reviews since it’s internet release. With the sign of approval by WDJP’s own DJ TRUUF, “Game and Fortune” hit the net with over 18,000 downloads with no promotion. The album featured appearances by 98 degrees band member Jeff Timmons for the track “As far As Eyes Can See,” R&B crooner Jarvis on “Why Wouldn’t I” and ” She’s A Winner.” In addition, Lotto is currently endorsed by ZOOZBEAT, the COCA COLA sponsored application for Apple’s Iphone.
Lotto continues his hard work in 2011 with his current music. “I am recording new music for my fans and to stay relevant in this changing music business. I’m originally from the midwest therefore, it’s only natural that I make music for people across the board to reach the masses, Hip-Hop is here to stay,” exclaims Lotto.
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